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    Dr. Juice® was started over 30 years ago in Duluth, Minnesota by anthropologist and psychiatrist Dr. Gregory Bambenek. His research from the tropical jungles of South America to the bamboo forests of China have brought to you ancient fishing formulas from around the world.

    These formulas have been perfected by science at the Osmic Research Co. Lab, bringing you the only fish attractant on the market that has


    Dr. Juice® is species specific, utilizing
    3 types of powerful fish attracting pheromones.

    1. Sex Pheromones

    These are what make Dr. Juice “species specific." These pheromones released during spawning can elicit strong, aggressive and territorial behavior in fish, even during non-spawning seasons.

    2. Fear Pheromones

    These are pheromones released by baitfish when they are being chased by predators, using it to alert other baitfish that there are predators nearby. Predators use it to key in on already stressed prey.

    3. Schooling Pheromones

    These pheromones are released by baitfish to help them stay together in low light. Near the edge of the school, schooling pheromone concentration lowers and triggers the fish return to areas of higher concentration at the center. This also helps predatory fish key in on the school.

    These 3 pheromones can trigger frantic behavior in even the most lethargic of game fish.

    Why is oil better than a water base?

    Dr. Juice® Scents contains both oils and water soluble ingredients, the same as natural living bait. But why use oils? The fact that Dr. Juice is oil based gives the fisherman three distinct advantages over using water based scents.

    Oil based scents stick to hard baits and soak into plastics better than water based scents. This means that the scent stays with the lure until a fish is within range to smell it. Water based scents wash off exponentially faster when they come into contact with the water.

    Fish oil base is more natural which makes a game fish more likely to hold on out of instinct when it comes into contact with your lure.

    There is a reason why commercial fisherman and sport fisherman alike use slicks on the water to find fish. Slicks are formed from OIL released by prey species after they have been struck by a predator.

    Fish also release very small amounts of these oils at all times as they are swimming and through natural bodily functions. Water based scents do not act the same way as these natural fish oils and therefore, a game fish will not act upon them as aggressively.

    You have to apply Dr. Juice less often than water based scents. This again, is due to the fish oil based of the Dr. Juice formula.

    As previously stated, anything water based washes off far faster than oil. Therefore you will get far more casts out of each application of Dr. Juice than you will out of any water based scent.


    Dr. Juice fishing scents use species specific pheromones to attract target species and trigger a strike. Dr. Juice also uses fish OIL instead of a water based primary ingredient. These two factors along with Dr. Juice’s time tested reliability set it apart from the competition.